For this “accidental professor”, as Professor Jochen Wirtz wryly describes himself, teaching was never part of the plan.

Prof Wirtz, who is Vice Dean for MBA Programmes and Professor of Marketing at NUS Business School, initially began his career as a services marketing consultant in London.

Click here to go to access the geNiUSbook on Sway!

  • Home
  • A Class of Their Own: The accidental professor